A search engine marketing friend joked to me one day that I should be “dugg” sometime. I’m sure my friends in marketing would agree with him. I’m also quite sure my friends would think I’m completely insane to not want Digg exposure. I might have appreciated it if someone wasn’t getting hurt because I wrote about them. Someone decided to Digg that post and all hell broke loose.

Since I logged off last night around midnight, 12 hours later, over 23,000 people have been to this blog. The reason is that someone dugg about the post I wrote, where I shared a resource I found useful. That post was “dugg” and the incoming traffic this blog is receiving is to that specific blog post I wrote.

Subsequently, that resource I showed my blog readers in the post I wrote has seen an enormous spike in their traffic. That might be good news for them, if it were not for the comments left at Digg about that resource. Diggers complained about everything from the site design of the site I wrote about, to how stupid I was to write about it at all.

In addition to the negative comments and free for all party over at Digg, I had to close the comments to my own blog post. I’ve never been forced to close comments here before. If you own a blog, you know what this is like. The worst in human behavior comes and sits on your front porch, begging for your attention.

I had joined Digg last year, buying into the hype that this is something we must do in a Web 2.0 world. The belief is that the traffic that comes is great for your marketing efforts. I’ve already written about my dislike for Digg and how some Diggers gang up to get sites banned in industries they don’t like. I seem to be unable to unjoin it.

In a Web 2.0 world, if you participate in it, there are new rules that can take some getting used to. One of them is watching something you write end up being twisted and manipulated into something you never intended or even dreamed of.

Social Commentary, Graffiti Style

Another way of looking at it is this. You take a walk through a park and quietly enjoy it and the experience. Perhaps you will recommend it to someone else. Or, you can visit the park and leave graffiti all over the benches, paths, and toss toilet paper into the tree branches.

This is what people are doing nowadays. The Internet continues to reflect the physical world. No one is held accountable.

So. Which part of this Digg activity am I supposed to be happy about, now that something I wrote has officially been slaughtered there?

Discuss: When Marketing is Unwanted

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

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