Finally. Proof that I’m scared to death of a camera, but not Mike McDonald from Webpronews. At long last, my 10 minutes of video fame has arrived.

To hear me talk about usability, at SES Chicago in December, see On Aesthetics and Usability in Design. Â Discussion and feedback here.

The Internet is a tangle of opinions on such issues. Even “standards” seem to suffer from differences. Fortunately, there are those whom have traversed multiple mediums and can speak to these issues from experience. Kimberly Krause Berg of, took a break from the standard SEO chat at Search Engine Strategies to discuss issues of usability with the WebProNews crew. Berg asserts that “This [usability and accessibility] is not an afterthought.” Few would argue… yet it seems that many fewer heed such advice.

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)