I realized, over the holiday break, that MyBlogLog reminds me a lot of Santa Claus. It knows who you are, where you were, where you go next and for all we know, whether or not you’ve been naughty or nice.

If you have an account with them, as I do, it’s a nifty little social app that collects incoming link stats and tracks your traffic. They’ve gone further with it over time, and it’s now like a mini-Orkut, in that you can create communities, make contact, send emails to your contacts or sites you’re a fan of, and otherwise do the whole networking thing.

Further down the page that gives you all this information, as well as avatars of those who have joined your community, is a section called “What My Members Clicked on Other Sites Today” (yes, the grammar is whacked) and to the right of it, “My Members’ Other Popular Communities”. The latter displays a screenshot of the site’s homepage, made clickable so you can go there if you wish to.

What I’ve found so totally fascinating is where some of my “members” go.

I’d give anything to know who was looking for the 13 inch I’m-not-going-say-what-it-was thing. That was pretty funny. (And, no, surprisingly, I didn’t click on that one to see where it went. The description was enough.)

In general, the sites that my readers go to aren’t that mind boggling. The usefulness of this section is vague, but I assume it’s another way to be informed of other sites out there, and if someone visited something that looks interesting, you might go there too. This is the link generation and all that.

I doubt anyone really wants me to know they’ve been to adult sites, however, and yet several days a week, this is what MyBlogLog is showing me. Like it’s my business.

It’s not my business.

So how come I’m being told where you all are going?

Do you know you’re being followed?

Curious, I looked for more information. There’s a link at the bottom of the site that says “Report Adult Content.” When I click on it, it brings up my email client and addresses “bug (at) mybloglog.com”.

If adult content is a “bug”, isn’t this something that should be filtered out on MyblogLog’s end? Doesn’t this report the adult site action set up a feeling of being a tattle-tale, or a prude? Like every time I see an adult site on my community page, I must report it? That doesn’t feel right to me.

I thought I should mention that their profile page is a mile-long and contains every possible thing anyone would ever want to know about you, for those who want to share. That includes your Second Life name, all your IM handles, a zillion web communities that you could belong to, most of which I’ve never heard of, your company, birthday and etc.

You can have a “hide list”, which lets you join communities that you don’t want others to know about. It doesn’t say whether this means that where you go after visiting a hidden community is also hidden.

I’m not complaining. Just making an observation.

I think that some of the sites where my readers go on the ‘Net may not be something they really want me to know about.

But some of you, however unidentified as you may be, are hysterical to watch.

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)