As fast as technological advances have taken us to a new age of promotion and entertainment, thereâ€™s much to be learned from a mysterious, intelligent bowling ball chained around the marketing industryâ€™s ankles. Rather than presenting a heavy burden, this bowling ball is green, enthusiastic and growing larger every day, thanks to companies like digital-telepathy, a digital marketing agency.
Based in San Diego, California, digital-telepathyâ€™s (aka â€œdtâ€) approach to internet marketing â€œgoes beyond branding and traditional marketing, by connecting with customers through their values and emotions.â€
What comes to my mind, when I hear this, is the new commercial from Dove called The Campaign for Real Beauty. Itâ€™s about time marketing went beyond stereotypes. Doveâ€™s campaign targets our perception of beauty. digital-telepathy, through its green approach to working with clients, is a refreshing option for businesses who want to be socially responsible and planet friendly in their marketing and business planning.
A discussion with dtâ€™s Marketing Director, BJ Cook, about their â€œgreen think tankâ€ sparked my interest in interviewing him and the companyâ€™s founder and president, Chuck Longanecker.
Launched in 2000, dt is evolving and adapting to client needs and current marketing trends. This growing company offers an exceptional example of a corporate blog, called digital-telepathy Internet Marketing Strategy & News. Their devotion to education and passion for the environment are notable in their playful Green Love Tour. They get down to business with a clean and simple corporate site, digital-telepathy, Inc.
Iâ€™m proud to introduce you to Chuck and BJ, as well as Arnold Yoon, Operations Manager at dt. Grab a comfortable chair and a cup of green tea, while I inquire about this â€œgreenâ€ way of doing business.
Kim: What is “green marketing”?