Maybe it’s true? Matt Cutts is the “Messiah” and Danny Sullivan is the “Bishop”. The “Priests” gather at PubCon. The churches are forums. Is Google good or evil?

Really. SEO’s must be bored out of their minds. There’s even an SEO Boy of the Month.

Worshippers may want to spend a little time studying human factors, rather than robots and code. The usability industry doesn’t put their gurus on such pedestals. Rather, some of them rewrite historical characters or make it easier to get to heaven.

Source of sermon post: Seo – Science Or Religion?

Archives Are Like Wednesday's Meatloaf
Design Questions Every Website Should Address for Success


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)