It’s that time of year again. You’ve recovered from last year’s holiday selling season, and are optimistic for an even better one this time. However, you’ve noticed competition is smarter, traffic is slowing, customers are spending less and promotional efforts aren’t paying off.
The following is the first of four articles I’m writing for a series called:
“Holiday Season Ecommerce Usability: Easy Steps You Can Take Now to Kickoff a Successful Selling Season”
Their purpose is to offer ways to implement positive changes to your online business that are affordable, practical, proven, and easy to do right now. The articles are intended to be provide actionable advice for small to medium online businesses, but corporate site designers may learn something new.
I. The Homepage Interview
II. Convincing Website Credibility
III. Impressive Customer Service
IV. Productive Conversions
The Homepage Interview
It’s easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. Everyone has the same basic questions.
These questions revolve around Who, Where, What, When, Why and How. Answering them is fun, and not as obvious as you might believe. Using them as guides for credibility, trust, persuasiveness and desirability is an added bonus for your overall conversion rates. Don’t settle for a brief welcome statement that offers no guidance or spark of interest. These six words can help you add some zing!
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80 Website Usability Heuristics; only $5, PDF
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This is a very important article for all marketers, web or brick and mortar. You have the understanding and insight to take an introverted look at who, where, what, when, why and, of course how. Basic interviewing techniques to understand ourselves and our websites.
Now that you know yourself better, what about others? What is your creditably?
Thank you Kim for your great article… it is so easy to overlook the obvious. Your suggestions make perfect sense and after reading it I think, well duh, why didn’t I think of that!
Thank you Bill and Steve. It’s a relief to know the articles are helpful
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