It’s that time of year again. You’ve recovered from last year’s holiday selling season, and are optimistic for an even better one this time. However, you’ve noticed competition is smarter, traffic is slowing, customers are spending less and promotional efforts aren’t paying off.

The following is the first of four articles I’m writing for a series called:

“Holiday Season Ecommerce Usability: Easy Steps You Can Take Now to Kickoff a Successful Selling Season”

Their purpose is to offer ways to implement positive changes to your online business that are affordable, practical, proven, and easy to do right now. The articles are intended to be provide actionable advice for small to medium online businesses, but corporate site designers may learn something new.

I. The Homepage Interview

II. Convincing Website Credibility

III. Impressive Customer Service

IV. Productive Conversions

The Homepage Interview

It’s easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. Everyone has the same basic questions.

These questions revolve around Who, Where, What, When, Why and How. Answering them is fun, and not as obvious as you might believe. Using them as guides for credibility, trust, persuasiveness and desirability is an added bonus for your overall conversion rates. Don’t settle for a brief welcome statement that offers no guidance or spark of interest. These six words can help you add some zing!

Please continue reading here.

Your Blog is More Powerful Than You Think
Informal User Testing of BETA Applications by Forums


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)