Aaron Wall has interviewed Bob Massa.
Visualize my standing ovation for this part.
You frequently highlight conversion and sales as being more important than traffic.
To me, traffic without conversion is the epitome of futility.
What are the best ways to publish information such that it converts?
To be honest. Tell what it is, what it does for you and how to get it. Feature – Benefit – Call to action
The interview rocks. Mr. Massa is his own country. He’s been loved, hated and mocked. I’ve always been fond of him because he has no fear and I like to listen to his ideas. Great choice for an interviewee, Aaron! Thanks to you both.