Aaron Wall has interviewed Bob Massa.

Visualize my standing ovation for this part.

You frequently highlight conversion and sales as being more important than traffic.

To me, traffic without conversion is the epitome of futility.

What are the best ways to publish information such that it converts?

To be honest. Tell what it is, what it does for you and how to get it. Feature – Benefit – Call to action

The interview rocks. Mr. Massa is his own country. He’s been loved, hated and mocked. I’ve always been fond of him because he has no fear and I like to listen to his ideas. Great choice for an interviewee, Aaron! Thanks to you both.

What Makes Someone a Great Mentor?
September 11 Brought Together The Human People


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)