Blog usability is not that popular. It’s been my impression, based on what I see in my blogging travels, that many bloggers aren’t in it for their readers. Those who are, are unique.

Blog usability is as important as web site usability if you expect your blog to be anything other than it being search engine fodder.

When I visit a blog for the first time, I look for information about the blogger. This is found in a statement on the blog homepage, or an About page, or both. If the blog owner cares about you, they’ll let you know. If they care about the AdSense money more than you, they’ll let you know that too. You won’t find hide nor hair of them on their blog, but you’ll see lots and lots of Google Ads.

How do you know if a blog has integrity?

The blog that has reposted your posts, in full, whenever you write one is a copycat. Granted, they say that being copied is a form of acknowledgement that you’re doing something right. But, to get my vote for having a brain, I would prefer an overview, and a link back to my blog, instead. Just because we’re on the Internet doesn’t suddenly mean nobody needs manners anymore.

A blog that does recaps, with humor and additional thoughts on topics, is not only considerate, but adding to the lively conversation.

Blog usability consists of the same things that web site usability does. The parts that require user centered design include everything from the plug-ins, to navigation, to desirability, credibility and requirements gathering. That is, if you want your blog to stand out in the 50 million blogs crowd.

The more you think about what your blog readers want, the more you may find that blog usability is important for long term success.

Related: Usability Isn’t Expensive. It’s Practical. Usability is Useful

Related: SES San Jose: Blog Optimization by Lee Odden

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)