Another press release on paying people to post in their blogs on different topics showed up today, only this time, there’s a twist to the business model. Now, if you blog for pay, you can donate your earnings to charity.

I decided to take a look, again, at this pay for posting service offered by PayPerPost. Right away, I see they’ll be wanting my social security number when I sign up. No thank you. Before I make a committment, I want to know more about the company, its credibility, its business practices, and I want to try out the system to see if I like it. I’m a “not on the first date” kinda gal.

My gut reaction, so far, to paying for posts has been a big “blech”. It just seems to cheapen the authenticity of a blog post into a marketing toy rather than a genuine post. Trying to find out more information about the company behind PayPerPost is not easy. They have a blog, but no About Us page to explain who they are. Their blog is written from a first person point of view, but I don’t know who that person is.

There is, however, one interesting post in their blog about whether or not to disclose that you’re being paid to post. They state that those who do not admit they were paid $5 to make that post wrote a quality post, whereas those that do admit being paid, provided sloppy work; as if the disclaimer offers an excuse for being lazy.

Explain to me the logic of being paid to be lazy, and how that does any good for your blog?

The fees you can earn per post are not going to make you rich tomorrow. Most run around $2.50 US funds.

They are looking for SEO’s and web designers who have blogs and are willing to let advertisers pay them to write about their products. In fact, it’s SEO/M that’s the driving force behind this pay for post concept. As per their advertiser page, the idea is to get someone to post for you, the post is found by search engines, its picked up by RSS readers, and links to the advertiser, via that post, count as incoming links. In other words, advertisers are paying for links to their sites and you provide the doormat.

I can’t say that being paid to blog about something is so terribly bad. Our favorite athletes wear brand name running shoes and sweat bands, for money. Our favorite actors and actresses are used all the time, by wearing fancy jewelry and promoting certain brands of furniture, clothes, cars, etc. Even haircuts.

So, why can’t bloggers get a piece of the pie?

Personally, (stubbornly) I’m still happy with kind words, links back (You’re welcome, Lisa!), promotional copies of publications, gifts from my wish list and pleasant working partnerships with good companies.

For me, and I’m just saying, but for me, those are worth more than $2.50.

(Disclaimer. I was not paid for this post. However, my thong is by Victoria’s Secret, my hair is by the cute little no appointment hair cuttery shop down the road (and I tipped her well), and my laptop is my fourth computer from Dell.)

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)