So many web site designers who create sites for clients meet the challenge of presenting the final mockups for judging. When the design team includes a usability consultant, a search engine optimization practioner, copywriter, graphics artist and is managed by project manager dedicated to the craft of web site building, a lot of feelings are at stake.

There’s an excellent thread at Cre8asiteforums begun by a woman who has put in hours for a client, only to have a marketing department make so many changes to her designs, she no longer can feel any pride for her work. It is called Web Design is the Star, Everything else is the supporting cast. It’s a great read.

She writes:

“I presented 10 designs to my client, which the marketing people narrowed down to 4. They took one design and had me modify it, against my will, to an abomination. They made me do 4 ugly variations of this ugly design. They presented it to my client today to make the final decision- their 4 designs, and my 4 designs. I never commented because I thought for sure, my client would not choose the ugly design. Well he did.

So despite what a content rich, search engine friendly, and usable site this is going to be, it’s going to be ugly, and I’m not going to be proud of it. It made me realize how incredibly important the design is.”

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)