As he says, he threw me a curve when he asked for a usability review and then added, “for my blog”. I started to turn him down (!) because my testing is designed to be done on large, regular web sites.

Thankfully, we discussed a “proof of concept” approach and I wrote a 15 page test plan just for blogs. The result is a blog review that allows me to provide an objective perspective. It also lets me ask questions and offer food for thought for improvements, or solutions to known issues. It’s designed to be very flexible because the art of blogging is fluid. It’s a beautiful wild child that refuses to conform to any set of rules and yet has strong aspirations and goals for success.

In Aaron’s case, he owns a business blog that generates revenue. It’s cutting edge. It’s the new age of blogging and he’s one of the pioneers. He has a product and he has services, but he also covers industry news and happenings. He writes commentary. He has a solid reputation in the industry, which offers his blog strong appeal. Unlike newcomers who are unknowns, people with a known brand or name have a head start in the blogosphere.

But, that doesn’t mean they aren’t facing problems that all bloggers face.

The result of spending time with Aaron is the interview he has running in his blog today, called Blog Usability Interview with Kim Krause Berg

I especially like it when these things appear. My kids think all I do is play with Dakota (our golden retriever) all day.

The Glossy New Search Marketing Standard
Do You Want Your Blog to Be User Centered?


Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)