Jakob Nielsen has co-authored a new book with usability consultant, Hoa Loranger, called Prioritizing Web Usability. It is available for shipping now from Amazon.

The Table of Contents is extensive. What caught my eye, however, is Chapter Five, which is called “Search”. They present both the search engine results side, as well as the search engine optimization side. Included are sections called “Black-Hat SEO Tricks”, “Keyword Overuse Backfires”, “How Search Engines Determine a Site’s Reputation” and “Architectural SEO”. It’s interesting how the relationship between SEO/M and usability continues to intertwine.

For the user centered design angle, the usual suspects are covered such as information architecture and navigation (example: “Match the Site Structure to User Expectations”), writing for the web (example: “Summarize Key Points and Pare Down”), typography, creating product pages, page elements, (example: “Should You Design for Scrolling?”), usability findings and handling multi-media. Plus more. It’s 406 pages in all.

Prioritizing Web Usability comes in paperback. Amazon is listing it for $31.50.

“The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!” — Source, Amazon’s Editorial Review

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Kim Krause Berg’s long background in web design, SEO and usability includes software application functional and user interface testing, accessibility, information architecture and persuasive design. She shared her passion for Usability and SEO through her site and private consulting at Cre8pc for 17 years. Kim founded Cre8asiteforums in 1998. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability testing, customer experience and conversions design.

My Online Course: Web Site Usability 101


American Society for Information Science and Technology (ASIS&T)

Information Architecture Institute

Usability Professionals Association (UPA)