No. I Will NOT Respond to Your Disavow Link Paranoia. Bug Off!

Google has created a circus of sad-faced SEO clowns jumping through hoops trying to get rid of “bad” links to their web sites.

This is why I never ever chose to be a slave to search engines and chose the human side of the web experience over the algorithm changing lead-line approach where every site owner is pulled along under the threat of low rank, poor PR scores and penalization.

The first disavow link removal request I got was a “mistake”. They messed with the wrong woman. This one has me stumped.

You have the following links on your website that points to a page or pages on the site and I was wondering if it would be at all possible for you to remove it please.

The page they are referring to, Do SEO’s Bear the Burden of a Company’s Conversions? does not have a link to their site in it. It links to a great article by Jill Whalen and there were many valid, non-spammy comments on my post.

The disavow request goes on to say,

As I am sure you are aware, Google has made a number of algorithm changes this year that target link profiles and so it is necessary to place greater control on where links appear. This is no way a comment on your site; rather it is a necessary task that I must undertake.

It most definitely DOES indicate an issue with my site and this is where I get really miffed. My reputation, both when I was a SEO and later a Usability and SEO design practitioner has been 100% no spam and no stupid SEO tricks. My only mistake was using Text Link Ads software when I owned Cre8asiteforums, which is now owned by Jim Boykin at Internet Marketing Ninjas. The forums was penalized by a drop in PR score for having, if I remember right, one or two text links at the bottom of one page. I allowed those links because of my friendship to the application developers and Google slapped me on the wrist for it.

There are, of course, countless cases where sites need to go back and erase years of bad behavior. All I can do is recall all my warnings to clients who kept buying high priced links or before that practice, believed in link farms, micro-sites and reciprocal links with sites that had no logical relationship.

I didn’t do that stuff because being fake doesn’t impress me in life or the Internet.

Grandma with gun

Bug Off Disavow Hounds!


To those of you who earn money by hounding site owners for crimes against Google we didn’t commit – it’s your Karma. Do your research before sending out your link removal requests.

I linked to articles I LIKED and have no intention of hunting through a database with 11 years worth of posts to remove one of your’s because Google is pointing a gun at your head.

See also Jackassery – Disavow Toolto discuss at Cre8asiteforums.

Aaron Wall at SEO Book posted on the disavow tool and link removal requests and refers to google’s antics as “jackassery.”

Posted in Recent, Search Engines, Search Marketing | 2 Comments

Andy Beal Interviews Kim Krause Berg, Usability Analyst for Internet Marketing Ninjas

The new series, The Beal Deal, features interviews by Andy Beal that are run on Saturday’s for a relaxing read.  Today’s post features my interview.

Andy has known me for most of my career.  We’ve “grown up” in this biz together.  In fact, Andy was one of the handful of people in the search marketing industry who understood the benefit of offering usability and user experience practices along with online marketing services.  Twelve years ago, I could count on about seven SEO’s to support my holistic approach to client work.

Screenshot of Beal Deal interviewThe interview covers my thoughts on how usability fits in with Internet marketing, the sale of Cre8asiteforums and why I have so many names.  I hope you enjoy it. If human-centered design and marketing sounds like something you want for your company, contact the good folks at Internet Marketing Ninjas and ask for my help.

Read the interview:

The Beal Deal with Kim Kopp Krause Berg (@kim_cre8pc)

I admit I have way too much fun proving my worth around marketers… like a recent case where the revenue stream was hiding. I asked my boss to find it. Fifteen minutes and many guesses later I couldn’t stand it anymore and I showed him the tiny text link the homepage had that led to where the company expected to earn its revenue. I LOVE moments like this, especially when a client insists they don’t need a usability conversions audit but are more than happy to invest in keyword research.


Beat Your Competition – Ask for User Interface Conversions Testing

Posted in Cre8asiteforums, Interviews, Kim Krause Berg | Comments Off

UserTesting.com Adds Kim Krause Berg to Forms Treasure Trove

Forms on websites are one of the usability conversions topics I write about and one of my favorite areas to test because they always have issues.

From understandability to readability to ease of use, online forms are famously frustrating to use and easy to spam.  Designers will love this new resource from my friends at UserTesting.com   And yes, they even added one of my how-to pieces for forms design.

The Form Usability Treasure Trove: 42 Top Resources

Screenshot of Kim's article.

Web Site Usability For Improving Online Forms


Beat Your Competition – Ask for User Interface Conversions Testing

Posted in Usability, User Centered Design | Comments Off